BEHIND THE LOGO

It started with a simple idea to create something that represented more than just a clothing brand.

MYST was born from the belief that the best moments in life aren’t always planned. They’re the small ones that stay with you.

From a dorm room in New Hampshire came the foundation for something bigger. A lifestyle built on identity, culture, and community.

We wanted to create a brand that reminds people to slow down, be present, and live in those moments that matter whether big or small.

MYST is about more than products. It’s about people those chasing experiences, building connection, and finding meaning in the journey.We’re here to build a community that stands for authenticity, creativity, and belonging a reminder that no moment is too small to define who we are. This is the story behind MYST.

Not just a brand a collective built on the moments that make us.

This is just the beginning.

Sincerely, 

Emmett, Arturo, Connor