BEHIND THE LOGO

It started with a simple question. Why can’t I find a hat that works for every situation?

That question turned into an idea, and that idea became MYST. Born in a college dorm room in early 2024, the vision was clear from the start: build something timeless, easy to wear, and built to last.

What began as a late-night thought has grown into a small team with big goals. Three full-time employees now handle everything from design to fulfillment, keeping the same focus that started it all quality, simplicity, and purpose.

Every hat we make is a reminder of where it started. From packing orders by hand to soon dropping our second volume, Myst is about progress not perfection.

This is just the beginning.

Sincerely, 

Emmett, Arturo, Connor